We do it from the Heart
About Us
We create and manifest original ideas aiming at outstanding and thoughtful media coverage.
By being very selective, we provide our brands the personal attention they need, creating a bespoke strategy for each brand depending on their market or customised objectives. We do it from the Heart..
“I founded LAPR from my passion to help brands and designers succeed. I was particularly drawn to the story of designers and the creative process of building brands.
Born in the Netherlands, I moved to Paris for my modeling career, which gave me the opportunity to meet many designers. This helped me make the transition in 2010 to start distributing and consulting high-end fashion brands and designers, market them and establish their international presence.
After several years in retail and wholesale, and the industry expertise I gained, I started my press agency in 2016. With LAPR I decided to offer a fresh, modern and youthful approach to PR.
I found the rapidly changing industry landscape exciting, I started offering online strategies as a key element in supporting customer strategy execution, but also got involved in brand creation and online brand positioning, hence our digital division. Slowly but surely, I decided to expand my services to other crossover industries such as beauty and hospitality.
The LAPR team is creative and carefully selected to create a wide range of skills and experience, offering full service for individual customer requirements. I also enlist key talents with specialist knowledge to work on a freelance basis, enabling us to draw upon more specific skills and fresh contacts on a project basis when required”.
Marieke de Weert, owner and founder, heads LAPR’s multi disciplinary team.
“I founded LAPR from my passion to help brands and designers succeed. I was particularly drawn to the story of designers and the creative process of building brands.
Born in the Netherlands, I moved to Paris for my modeling career, which gave me the opportunity to meet many designers. This helped me make the transition in 2010 to start distributing and consulting high-end fashion brands and designers, market them and establish their international presence.
After several years in retail and wholesale, and the industry expertise I gained, I started my press agency in 2016. With LAPR I decided to offer a fresh, modern and youthful approach to PR.
I found the rapidly changing industry landscape exciting, I started offering online strategies as a key element in supporting customer strategy execution, but also got involved in brand creation and online brand positioning, hence our digital division. Slowly but surely, I decided to expand my services to other crossover industries such as beauty and hospitality.
The LAPR team is creative and carefully selected to create a wide range of skills and experience, offering full service for individual customer requirements. I also enlist key talents with specialist knowledge to work on a freelance basis, enabling us to draw upon more specific skills and fresh contacts on a project basis when required”.
About Us
We create and manifest original ideas aiming at outstanding and thoughtful media coverage.
By being very selective, we provide our brands the personal attention they need, creating a bespoke strategy for each brand depending on their market or customised objectives.
We do it from the Heart..
Meet our Founder
and Director
“I founded LAPR from my passion to help brands and designers succeed. I was particularly drawn to the story of designers and the creative process of building brands.
Born in the Netherlands, I moved to Paris for my modeling career, which gave me the opportunity to meet many designers. This helped me make the transition in 2010 to start distributing and consulting high-end fashion brands and designers, market them and establish their international presence.
After several years in retail and wholesale, and the industry expertise I gained, I started my press agency in 2016. With LAPR I decided to offer a fresh, modern and youthful approach to PR.
I found the rapidly changing industry landscape exciting, I started offering online strategies as a key element in supporting customer strategy execution, but also got involved in brand creation and online brand positioning, hence our digital division. Slowly but surely, I decided to expand my services to other crossover industries such as beauty and hospitality.
The LAPR team is creative and carefully selected to create a wide range of skills and experience, offering full service for individual customer requirements. I also enlist key talents with specialist knowledge to work on a freelance basis, enabling us to draw upon more specific skills and fresh contacts on a project basis when required”.
Meet our Creative
and Sparkling minds.
Marieke
Founder & Director
Nelly
Public Relations And Influencers
Stephanie
Public Relations
Marion
Assistant
Lotte Aimee
Movement Director
Dewi
Social media planner
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Meet our Creative
and Sparkling minds.
Marieke
Founder & Director
Nelly
Public Relations And Influencers
Stephanie
Public Relations
Marion
Assistant
Lotte Aimee
Movement Director
Dewi
Social media planner
based in Paris and Amsterdam.
We do it from the Heart.
Don’t be shy say Hi!
Follow Our Journey
Everything begins with an idea. Maybe you want to launch a new business, or change course. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online makes all the difference.
Follow Our Journey
Everything begins with an idea. Maybe you want to launch
a new business, or change course. Maybe you want to
turn a hobby into something more. Or maybe you have a
creative project to share with the world. Whatever it is,
the way you tell your story online makes all the difference.